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The
Petroleum Quality Institute of
America (PQIA)
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Retail Price
($/qt.)-a
June 28,
2010
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|
Type |
$/Qt. |
% Change |
|
Conventional |
|
Castrol |
3.97 |
- |
|
Valvoline |
3.87 |
- |
|
Pennzoil |
3.47 |
- |
|
Quaker State |
3.37 |
- |
|
Motorcraft |
2.77 |
- |
|
Mobil 5000 |
2.77 |
- |
|
Store brand |
2.39 |
- |
|
Private
label |
2.17 |
- |
|
Average |
3.10 |
- |
|
High Mileage |
|
Castrol |
4.67 |
- |
|
Valvoline
Maxlife |
4.57 |
- |
|
Pennzoil |
4.17 |
- |
|
Quaker State |
3.88 |
- |
|
Store brand |
2.87 |
|
|
Average |
4.03 |
- |
|
Synthetic |
|
Pennzoil
Ultra |
6.97 |
- |
|
Mobil1 |
6.37 |
- |
|
Castrol |
6.36 |
- |
|
Pennzoil
Platinum |
5.97 |
- |
|
Store brand |
3.94 |
- |
|
Average |
5.92 |
- |
|
a- At
leading
retailer.
API SM GF-4
5W-30 |
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JobberWorld
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JOBBERSWORLD...MARKET INTELLIGENCE
FOR INTELLIGENT MARKETERS
The First and Only Independent
Newsletter to Focus on Lubricant
Distributors.
Your needs, your concerns, your
outlook. No bias, no fluff and no
punches pulled. Whether it's buy
backs or brand battles, allocation
of co-op ads, operating costs or
turf wars, Jobbers World keeps you
on top of the issues that matter to
YOU: The Lubricant Marketers!
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Advertisement
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The JobbersWorld Forum Goes Live!
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 The
JobbersWorld Forum is the
first and only real-time
communications platform designed for
lubricant jobbers and other industry
stakeholders.
Membership in the JobbersWorld Forum
is free. To register and
participate in the forum, click on
the picture above or the link that
follows. We look forward to you
joining and contributing your
thoughts to the JobbersWorld
community.
JobbersWorld Forum
THE FOLLOWING IS A SAMPLING OF SOME
OF THE COMMENTS ALREADY ON THE
JOBBERSWORLD FORUM...
"There are some applications
that call for non-additized
oils, but modern car engines
are not among them - in fact
these oils will cause modern
engines to self-destruct due
to the complete lack of
essential anti-wear,
detergent, dispersant,
anti-oxidant, and
anti-corrosion additives.
Yet the marketers hide this
fact and position the oils
on the shelf alongside
quality brand-name engine
oils with claims that are
carefully crafted to deceive
the consumer... The problem
is not the SA oils, the
problem is the way they are
labeled and marketed. I
don't believe the industry
will do anything about this
outrage other than pay lip
service - it will take legal
action or national
television exposure to
actually be effective.
Anyone have contacts at 60
Minutes?"
What's next for back office
software?
"Visualize a real-time,
seamless process where
marketer personnel can
initiate a comprehensive
group of transactions
through their back-office
system that in turn,
initiates transactions in
the appropriate majors'
system or visa-a-versa. That
would be the ultimate in
connectivity. Of course
there is no software in the
market that even comes close
to this level of
connectivity but there are
several instances where
software vendors, working
with a major, have put a
dent in the problem... One
good example of a software
vendor teaming up with a
major to create connectivity
is the DM2 Inc. and
ConocoPhillips partnership."
How important are synthetics
to you?
"Synthetics can offer the
marketer the ability to
differentiate their
offering. In many cases,
synthetics can be real
problem solvers for
customers and will further
demonstrate the marketer's
ability to be a solutions
provider. Unfortunately in
the PVL sector the offerings
are confusing and the use of
the "term" synthetic is too
broadly used."
"The Amsoil XL line is based
on Group III base oils. The
remainder of their engine
oil line they claim is based
on PAOs and esters. Without
a gas chromatograph scan it
is impossible to know."
Supplier relations - For
Better or for Worse
"The answer lies in who is
driving the ship at the
time. If you don't like what
is happening with your
supplier....wait a minute. I
am sure it will change. A
good alignment choice today,
could be a devastating one
tomorrow."
"Suppliers are backing
single product line
marketers with pricing
support and exclusive
territories. If you have
multiple major oil product
lines, your suppliers don't
view you as team players."
|
BioBlend is featured on 2 of
Discovery Channel's top rated shows
|
|
L-R:
Doug Goodwin, Justin
Goodson, Bobby Goodson, Sam
Burkett. |
BioBlend is now featured on 2 of
Discovery Channel's top rated
shows: Swamp Loggers and
American Loggers.
When most people watch the Swamp
Loggers television show on the
Discovery Channel, they don't think
about lubricants -until there is a
spill in the environmentally
sensitive areas that the show is
filmed.
Doug Goodwin from BioBlend has
worked with Bobby Goodson and
Goodson All-Terrain Logging to
utilize BioBlend lubricants in their
logging and hauling equipment.
Bobby Goodson told BioBlend that
during an early show, there was a
small spill of hydraulic oil that
created a large concern for the
television audience. That is where
BioBlend got involved. But the issue
was not merely to utilize a
biodegradable lubricant, but to
ensure that the products could meet
the performance demands of Goodson's
equipment in the harsh environment
that they operate.
Doug Goodwin from BioBlend along
with Dave Goshorn the Senior
Technical Director for BioBlend
worked closely with Goodson All
Terrain Logging to determine the
correct products and applications
for using BioBlend products. Goodson
is currently using BioBlend UTF,
BioFlo AW hydraulic oil, BioGrease,
and BioBlend CBC (ChainSaw Bar and
Chain).
BioBlend is continuing to work with
Goodson on new applications.
Recently Doug Goodwin and Sam
Burkett visited the Swamp Loggers to
present them with a certificate for
their environmental work.
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Written and published by experts,
Jobbers World is brought to you by
Petroleum Trends International, Inc.
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