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Jobbers World Online News Briefs is a service to Subscribers
to the Jobbers World Newsletter.
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PEAK expands beyond Antifreeze into new line Motor
Oils and Lubricants |
In recent years, the aftermarket lubricant world
has seen tremendous change. From the consolidation
of the majors in the mid to late 1990s to the global
issues that have affected cost in the 2000s, today's
lubricant market is as complex and challenging as
it's ever been.
According to Old World, lost in this shifting
marketplace has been the presence of a national
value brand. They say, the growth of regional
private labels, and the growth of lower quality
products sold solely on price, have both contributed
to a "wild, wild west" type of environment for
lubricant buyers. To fill the void for a
top-quality, national, value-priced brand, Old World
Industries says it's extremely excited to introduce
its new line of PEAK Premium Motor Oils and
Lubricants.
As an industry leader in both the antifreeze and
washer fluid categories, Old World says it
recognized that lubricant buyers, installers, and
their customers alike would welcome a motor oil
which - while attractively priced - will deliver the
trusted quality and performance that is synonymous
with the PEAK brand name.
"These new PEAK lubricants represent a real
opportunity for installers to generate more profit
from their oil change service and lubricants
businesses," said Kal Mahmood, Sr. VP of Commercial
& OEM Sales for Old World. "Through PEAK, we're
bringing our customers the best of all worlds -
better pricing, same-day service, premium quality,
marketing support and an unbeatable national brand
name," Mahmood continued.
An aggressive advertising campaign supporting the
new PEAK Motor Oil line rolls out through the
summer.
Old World Industries Inc. is a Northbrook,
Illinois-based company that enjoys a presence in
various consumer product markets, energy
exploration, and chemical manufacturing in more than
50 countries worldwide. Old World's other brands
include a full line of PEAK Antifreeze & Coolant;
SIERRA, the "greener" antifreeze; Mr. Clean
Windshield Wash and Wiper Blades; Fleet Charge Fully
Formulated Coolant; Final Charge Heavy Duty Global
Extended Life Antifreeze/Coolant; HERCULINER Truck
Bed Liner Kits; and SplitFire Spark Plugs.
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Platinum Research Organization Announces Commercial
Plan for 2007 |
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Platinum Research Organization, Inc. a
technology-based company focused on research and
commercialization of patented, high-performance
lubricants and coatings for automotive, aviation,
industrial and consumer after markets, announced its
commercial plan for 2007.
"This is an exciting period for the company. As the
closing of our acquisition of the business of
Platinum Research Organization L.P. has been
completed, the newly appointed management team has
developed a strategic plan that we are implementing
immediately," said Cork Jaeger, president and chief
executive officer of Platinum Research Organization,
Inc. ("PRO").
"Our goal is to make PRO the leader in the design of
patented, high-performance lubricants and coatings
that target the automotive, aviation, industrial and
consumer aftermarket," Jaeger said. "I am optimistic
that our management team leadership, combined with a
sound business strategy, will position the company
to foster and sustain a competitive advantage in the
lubricant and coatings markets in the years to
come."
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Mobil 1 Motor Oil Wins People's Choice Award, Voted
Favorite Lubricant of 2007 |
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For Second Year, Mobil 1 Takes Top Honors from C16
Magazine People's Choice Awards
The results from the second annual C16 Magazine
People's Choice Awards have been tallied, and Mobil
1 synthetic motor oil has once again been awarded
top honors for the "Favorite Car Care - Lubricants"
category. For the second consecutive year, Mobil 1
has been chosen by the readers of C16 as their top
choice for motor oil, earning it the honors as the
People's Choice of motor oil for 2007.
Thousands of C16 Magazine readers and auto
enthusiasts served as the judges for the 2007
People's Choice Awards, casting votes online for
their favorite products in four major categories:
Cars, Lifestyle Entertainment and Media, Online, and
Performance and Aftermarket.
"Anytime an ExxonMobil product wins an award,
it's exciting, but when the award comes directly
from our consumers, it makes winning extra special,"
said Brad Onofrio, Automotive Marketing Manager -
Americas Region, ExxonMobil Lubricants & Specialties
Company. "Thank you to all of the C16 Magazine
readers who voted for Mobil 1, making it the
People's Choice for two years running. Hopefully,
with their support, we'll take the title again next
year."
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