Castrol Industrial North America Inc. (“Castrol
Industrial”) announced today that it has completed a
major investment and transformation of its US and
Canadian industrial lubricants and services business
to better serve its customer base.
Castrol Industrial will focus on the Automotive,
Metals, Machinery Manufacture, Aerospace, Mining,
Cement and Engineered Wood Segments. These
industries will be served through a combination of
direct sales force and select distributors based on
customer segmentation. This re-organized distributor
channel, made up of approximately 35 regional
distributors providing coast-to-coast coverage for
customers, will also serve all other industries.
According to Vasu Kulkarni, Director Marketing &
Technical Service for Castrol Industrial, the 35 or
so distributors that now comprise its distribution
network were selected by carefully evaluating the
businesses of all of its distributors against four
selection criteria. The first of these was the
distributor’s capabilities.
