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Shell Joins the Crowd and Bumps Price |
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For those that were thinking Shell might take a pass
on this last round of price increases, think again.
Although certainly later than most of the other
majors, Shell letters out on June 5 announcing that
it too would be raising the prices it charges
marketers for its juice.
According to Jobbers World’s sources, effective July
10, the price for Pennzoil and Quaker State
conventional, high mileage, blends and synthetic
passenger car motor oil will reportedly increase
$0.64 a gallon on packaged product and $0.48 a
gallon on bulk.
On the heavy duty side of its business, Shell
Rotella T, Rimula Premium, Pennzoil Long Life and
Quaker State HDX conventional will increase $0.48 a
gallon on bulk and package. Synthetic HDEO will
increase by $0.52 a gallon.
Jobbers World has also learned that Shell’s
mainstream & specialties Industrial lubricants will
increase by 5-10% and its marine lubricants will
increase by $0.56 a gallon.
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Valvoline also moves on price… |
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Although full details of its increase have not been
seen, Jobbers World has learned that Valvoline will
increase its marketer prices by $0.48 a gallon on
bulk and $0.52 a gallon on packaged lubricants.
These price increases are expected to go into effect
in July.
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Correction on Castrol |
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In the previous issue of Jobbers World we
incorrectly reported that Castrol was raising its
marketer prices. Since that time, however, we have
learned that although Castrol did announce a price
increase for its lubricants, the increase effects
only its retail class of trade. Consequently,
marketers had not seen a price increase from Castrol
at that time.
Castrol’s increases to the retail class of trade
included Castrol GTX and HD PCEO going up $0.56 a
gallon on packaged goods, and $0.52 a gallon on
bulk. Its mid-tier lubricants, including Castrol
high- mileage, GTX Startup, and synthetic blends,
went up $0.60 a gallon on all package sizes. Syntec
reportedly went up $0.64 a gallon at in the retail
class of trade.
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Ultrachem Releases New Handbook on Synthetics! |
Ultrachem releases what may be the best handbook
in the business on synthetic lubricants. Its new
Lubricants and Specialty Products Handbook
includes 112 pages of useful information on the
synthetic lubricants market, including a primer on
synthetic lubricants, an extensive oil
cross-reference guide, an ester compatibility guide,
temperature conversion charts and a viscosity chart.
This Handbook is the first edition of what
Ultrachem’s Bob Whiting says is “a salesman’s aid.”
According to Whiting, "it is spiral bound, can be
easily folded flat, and is the perfect reference for
the jobber who may not have a competitive line of
synthetic lubricants available."
For more information on the handbook... contact
Bob Whiting at (302) 325-9880.
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Summit’s Training Seminar Had Marketers Taking
Notice |
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According to several marketers in attendance at
Summit’s training seminar last month in Tyler, TX,
the seminar was “fantastic.” Summit reportedly
demonstrated a broad-base of knowledge about
synthetic lubricants. But even more impressive, one
marketer said, “this was not a dog and pony show,
they have genuine respect for their distributors."
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