The only thing certain in this dynamic market is
uncertainty. No sooner did the ink dry on today’s
news brief about ExxonMobil and Chevron moving their
buyback fees (aka DFOA) to a more progressive
formulaic model that is much more sensitive to real
costs, did we find that Chevron has apparently put
its new model on hold.
Word on the street is that Chevron postponed
implementation of its new buyback fee model that was
due to take effect this month. Although there is no
official word as to why the program was postponed,
scuttlebutt says that the timing was not right. It
was apparently felt that introducing the new fee
structure at the same time marketers are being asked
to allocate product would not be a good thing for
customer relations.
In the view of Jobbers World, this may prove to be a
very wise move on the part of Chevron because at the
end of the day its hard enough to tell a customer
there may not be enough of its favorite flavor to
make it on the truck, and at the same time tell them
they may now have to pay more for delivery because
they received less than a minimum quantity or needed
the delivery rushed.
It should be pointed out that although Chevron
reportedly still has selected lubricants on
allocation, the severity of its allocation is in the
range of 80% to 100% of the monthly lift in 2005.
Comparatively speaking, that's not too bad.
It certainly will be interesting to see how the
market responds if and when Chevron reinstitutes its
progressive buyback model. From everything Jobbers
World has heard the new model is very responsive to
the realities of buyback business and fair in its
approach to assessing real costs.
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