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First it's Price Increases, Now it's Allocation |
Following last month’s barrage of letters from the
majors announcing price increases for finished
lubricants, lubricant marketers are now seeing what
could be the start of a new letter writing campaign.
Specifically one advising them that their supply of
finished lubricants will be allocated.
The first of these letters were penned on February
28 by Shell. That letter advised marketers that
effective March 1, 2006; Shell would be limiting
purchases of heavy duty engine oil, passenger car
engine oil, tractor hydraulic fluid, and natural gas
engine oil to 95% of a customer’s 2005 average
monthly purchase.
The next letter came from ConocoPhillips, and the
cuts were even deeper.
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Castrol Industrial Implements “Fit for Future” |
Castrol Industrial North America Inc. (“Castrol
Industrial”), will implement a transformation of its
US and Canadian industrial lubricants and services
business in the first quarter of 2006, to deliver
greater growth, improved customer focus, reduced
complexity and long-term business sustainability.
The company says segmentation work at Castrol
Industrial has created clear space for its
distributor and direct channels to grow by
complementing each other. Direct sales will serve
certain industries and certain accounts while the
indirect channel will serve all other customers.
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Buy-back Fees Ain’t What They Used to Be! |
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In less then a year the world of buy back fees has
begun a transformation like non other seen in the
industry before. Whereas buy back fees have
traditional been a flat fee paid to marketers based
on the number of gallons they delivered to national
accounts, that simple and often "unfair" model is
being revamped by some suppliers.
ExxonMobil and Chevron have moved their fees to a
progressive formulaic model. These models consider a
number of variables that truly do influence the
profitability of buyback fees and service
requirements. Moreover, they provide majors and
marketers with a better chance of making buyback
business a win-win for both.
Get all the details of these new buy-back models by
subscribing to the FULL PRINT VERSION OF JOBBERS
WORLD.
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