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This year Jobbers World is making a complimentary copy
of its publication available to a wide range of industry
stakeholders. Well the good news for those that don't
currently subscribe is that this is the time of the year we
do it, and this month's issue is packed with hot insights
and information. And not to worry if you already subscribe
to Jobbers World, this is a complimentary copy to you as
well. You will still receive hard copy of this issue in the
mail along with the 12 other issues you subscribed to.
Our readers look to Jobbers World to bring them the latest
relevant information and insights which directly address the
issues and decisions that they face daily. Every issue of
Jobbers World is loaded with direct, straight talking
editorial content in the areas lubricant sales,
distribution, operations and technical service. Subscribe
today and start receiving the most powerful authoritative
publication in the lubricant distribution business.
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The lead story, "Study Reveals Major
Differences" is a must read for everyone who is
anyone in the lubricants business. It provides
insight into a recently completed study by Petroleum
Trends International (PTI) that ranks and rates
major lubricant suppliers based on a survey of 178
lubricant distributors weighing in on 48 criteria
they consider important to them when doing business
with the majors. According to PTI's multiclient
study, Lubricant Supplier-Marketer Relations,
2006, Citgo is ranked as #1, and Shell, Castrol,
and Valvoline are laggards. But we suggest you read
the full story, because preliminary data from this
years study currently underway, Lubricant
Supplier-Marketer Relations, 2007, suggest times
are changing. Citgo appears to be losing ground and
Valvoline is making some up.
Click Jobbers World cover to download
Complimentary PDF Copy of the May Issue, and
please feel free to forward this newsletter to a
friend by clicking on the "Forward E-mail" link at
the bottom of this page.
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Another story that should be high on your reading
list in this month's issue, "It's That Time Again,"
speaks to the costs and benefits of alignment. As
many in the industry likely know, most of the majors
are pushing their marketers to neck down the number
of brands they represent and ideally "align" with
only their brand. You might be surprised to find out
what they get in return for such a marriage.
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This month's issue also features a story by Maura
Schreier-Fleming that speaks to the "$64,000
Question" of, "Who Should I Hire for Sales?"
Take a read through Maura's column to find out if
you should hire someone with, or without experience.
And remember, whereas Maura is President of
Best@Selling, she also has the honor of being Mobil
Oil's first female Lubrication Engineer in the US.
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Featured in this month's issue is a new columnist,
Jimmy Boling. Jimmy is a Senior Account Executive
with Neace Lukens. He and his partner, Scott Young
aim to put pen to paper every month in an effort to
assist lubricant marketers better understand
insurance issues related to their business. In this
month's column Jimmy and Scott write about, "Business
Auto Insurance Tips on Saving $$$$"
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And last but not least, every lubricant salesperson
in the business will benefit from reading Mark
Minges column titled "All Things Are Not Equal."
Mark is the COO of Polaris Laboratories and one of
the most respected professionals in the oil analysis
business. His column pulls no punches when it speaks
about making peace with a fleet maintenance manager
who called his lube distributor and was furious
because he felt the distributor lied about the
lube's performance capabilities.
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