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According to Safety-Kleen, "Green-minded" consumers
now have an additional way to help the environment
by buying recycled motor oil from Safety-Kleen. For
the past 20 years, Safety-Kleen has produced high
quality motor oils for large commercial fleets and
the federal government by re-refining used oil the
company collects at thousands of car dealerships,
automotive retailers and quick lube facilities
across North America.
Now, Safety-Kleen is making its re-refined oil
available to consumers under the brand name EcoPower®.
The company is targeting retailers and distributors
in the top 100 U.S. markets to offer the new
product, including AutoZone.
"Our research shows that consumers are ready for a
new category of motor oil - recycled motor oil -
with EcoPower," said Fred Florjancic, president and
CEO of Safety-Kleen. "It's one of the most exciting
introductions in the motor oil category in more than
a decade. There is definitive market demand in
today's market for motor oil that delivers superior
value in performance and protection in a more
environmentally friendly way."
In 2008, Safety-Kleen collected more than 225
million gallons of used oil and recycled
approximately 140 million of it into base oil
products for re-use in the marketplace. Safety-Kleen's
re-refined oil meets or exceeds all applicable
specifications set by the American Petroleum
Institute (API) and the Society of Automotive
Engineers, and is currently used by many large
organizations, including the U.S. military, numerous
state governments and automotive fleets.
The process for re-refining used oil is virtually
the same as refining crude oil. Both go through the
same exacting processes of distillation and hydro
treating. The end product is identical to
traditional motor oils made from crude and must meet
the same specifications.
"Expanding our current relationships with leading
retailers, fleets, oil change service shops, and
distributors helps us take this premium quality
product directly to consumers who are now demanding
more green alternatives," said Florjancic. "We are
projecting significant demand for the EcoPower
products in the coming months."
Florjancic says recycling used motor oil not only
conserves a valuable natural resource, but also
protects surface waters and groundwater supplies
against potential contamination from improperly
disposed used oil. According to the U.S.
Environmental Protection Agency, recovering the
motor oil from one oil change of a typical
automobile protects a million gallons of drinking
water - a year's supply for 5,479 people.
Re-refining also saves energy. It takes up to 85
percent less energy to produce a gallon of
re-refined oil from used oil than to produce that
same oil from a gallon of crude.
"The end result of Safety-Kleen's re-refining used
oil is that it avoids the emission of more than
300,000 metric tons of greenhouse gases each year
when compared to refining from crude and burning
used oil for energy," said Florjancic. "That is
equivalent to taking more than 200,000 cars off the
road each and every year."
EcoPower motor oil is now available in 5W-20, 5W-30,
10W-30 and 15W-40 viscosity grades. In addition, all
major U.S. car manufacturers have approved the use
of Safety-Kleen SAE 5W-20, 5W-30 and 10W-30 ILSAC-certified
motor oil in all their cars. The EcoPower SAE 15W-40
grade has also been approved by leading heavy-duty
engine manufacturers.
"We're committed to making EcoPower available
through retailers for motorists that change their
own oil and through oil change outlets for motorists
who have their oil changed professionally," said
Florjancic. "We intend to reach consumers with the
best environmentally friendly motor oil on the
market today."
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