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NAD EXAMINES ADVERTISING FOR
CASTROL GTX |
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The National Advertising
Division of the Council of
Better Business Bureaus has
recommended that BP America,
Inc., modify or discontinue
certain advertising claims
for the company's Castrol
GTX motor oil. BP America
has indicated it will appeal
NAD's finding to the
National Advertising Review
Board.
Broadcast and Website
advertising claims, as well
as claims included in a
technical brochure, were
challenged before NAD, the
advertising industry's
self-regulatory forum, by
Pennzoil-Quaker State
Company.
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Moving Up at the American
Refining Group (ARG) |
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American Refining Group,
Inc. announced the promotion
of Tim Brown, Richard Glady
and William F. Murray to
three new vice president
positions
Tim Brown has been appointed
Vice President of Refinery
Products Sales and
Marketing. Richard (Dick)
Glady has been promoted to
Vice President of Blended
Lubricant Sales and
Marketing. And....William F.
(Bill) Murray has been
appointed Vice President of
Crude Oil Acquisition.
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Preview of GUARDOL ECT and
Kendall SUPER-D XA with
Titanium |
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In last week's issue of
JobbersWorld we announced
ConocoPhillips introduced 'Liquid
Titanium" additive
technology to two of its
heavy-duty engine oils. The
announcement, said to
represent a "New Era of
Engine Protection" got a lot
of attention and many hits
on the JobbersWorld website.
In addition, we received a
high level of inquires about
how to learn more about
Afton Chemical's cutting
edge work in the area of
Titanium additives .
Click link below for a
preview of the New
product...
In addition to its big
announcement about Titanium,
ConocoPhillips announced
several other Big News Items
at its marketer's meeting,
including:
- 76 Firebird Heavy Duty EC
15W-40 has been upgraded to
API CJ-4. For those
unfamiliar with the product,
76 Firebird is made from
high quality re-refined base
oils, and low SAPS
additives. The product
reportedly meets Federal,
State and/or Municipal
requirements for
procurements and use of
re-refined products.
ConocoPhillips advised its
marketers that this product
is "Good for the
environment, good for the
people, and good for our
business." In addition, they
say, its helps conserve
natural resources and reduce
unregulated disposal of used
oil.
- Upgraded ConocoPhillips
TO-4 fluids with new
additive package to optimize
friction properties, elevate
wear protection, enhance
yellow metal protection, and
improve load carrying
capacity
- Launch of a reformulated
version of Kendall GT-1
5W-40 Full Synthetic Motor
Oil designed for use in
European and other
high-performance vehicles
operating under severe
service or extreme
temperature conditions, as
well as in normal everyday
service. The new Kendall
GT-1 Full Synthetic 5W-40
motor oil meets or exceeds
the performance requirements
of API SM/CF, ACEA A3-04 and
ACEA B4-04 and is
recommended for use in
European vehicles such as
Mercedes-Benz, BMW and
Porsche, where the automaker
specifies use of a SAE 5W-40
engine oil.
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DeloŽ 400 LE SAE 15W-40
Meets Requirements for JASO
DH-2 |
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Chevron's Delo brand of
technologically advanced
engine oils, lubricants and
coolants announced that DeloŽ
400 LE SAE 15W-40 has met
the Society of Automotive
Engineers of Japan (JSAE)
automotive diesel engine oil
standard, JASO DH-2. Delo
400 LE 15W-40 is optimally
formulated for new low
emission engines running on
Ultra Low Sulfur Diesel (ULSD)
fuel and is also backward
compatible with earlier API
oil service categories.
The DH-2 classification
applies to Japanese-made
diesel engines with
after-treatment devices,
such as Diesel Particulate
Filters (DPFs) and catalysts
that comply with up-to-date
exhaust emission
regulations. DH-2 oils, like
Delo 400 LE SAE 15W-40, are
ideal for the medium- and
heavy-duty engines built by
manufacturers like Hino
Motors Ltd., Isuzu Motors
Ltd., Mitsubishi Fuso Truck
& Bus Corp. and Nissan
Diesel Motor Co. Ltd.
"Japanese manufactured
diesel trucks and engines
have become increasingly
popular in the United
States," said Nicole
Fujishige, indirect channel
marketing manager, Chevron
Products Company. "Due to
the growing popularity of
these medium- and heavy-duty
engines, we felt our
flagship Delo 400 LE 15W-40
needed to meet this
standard. By meeting JASO
DH-2, our customers can now
carry a single oil that
meets the varying OEM and
industry specifications they
face. Best of all, they have
the confidence that comes
with using a product they
know will provide
bottom-line value."
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Contact Us With Your News |
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JobbersWorld is all about
issues impacting lubricant
distributors. You are our
primary audience and you are
the ones we need to hear
from. What's on your mind?
What issues would you like
to see us tackle? And what
news would you like others
to know about?
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We reach out to nearly
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supply chain once or twice a
week (depending on what's
NEWS) and we tell it like it
is.
Please contact us via
e-mail at tom_glenn@jobbersworld.com,
or direct at 732-494-0405.
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Publisher |
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